Donnelly-Boland and Associates, Pittsburgh, PA

Communications and Marketing Generalist | Sept. 2024-Present 

• Proficient in optimizing HubSpot pipelines, boosting SEO, managing Google Ads, and enhancing Google Business profiles to drive measurable results and increase online visibility. 

• Experienced in crafting compelling client proposals, developing engaging social media content, and strategically amplifying brand presence across multiple platforms. 

• Skilled in creative design, producing visually impactful marketing materials, and ensuring seamless, consistent communication that aligns with brand voice and business goals. 

University of Pittsburgh Athletics, Pittsburgh, PA

Assistant Director of Marketing, Digital | Oct. 2022–Sept. 2024 

• Lead the development of innovative marketing strategies, promotions, and game-day experiences for women’s basketball, softball, and football’s premium fan zone, Roc’n on Rooney Ave, significantly enhancing fan engagement and amplifying the brand’s presence. 

• Drove email marketing initiatives using Oracle Eloqua, crafting targeted campaigns that boost fan engagement and ticket sales through strategic, data-driven approaches. 

• Partnered with external teams to create and execute high-impact digital advertising campaigns, achieving record-breaking revenue and maximizing ticket sales across multiple sports programs. 

• Oversaw comprehensive marketing efforts for the Pitt Team Store, integrating email marketing and digital advertising to drive retail sales, enhance customer loyalty, and elevate brand awareness. 

Florida State University Athletics, Tallahassee, FL

Marketing Assistant | Sept. 2021–Sept. 2022 

• Developed and executed comprehensive marketing plans for FSU’s volleyball, tennis, cross country, and track & field programs, increasing fan engagement and visibility. 

• Played a key role in advertising campaigns, gameday operations, and managing multi-sport promotional budgets, ensuring optimal allocation of resources and maximizing ROI. 

• Partnered with Seminole Sports Properties to activate sponsorships, optimize media placements, and coordinate videoboard content, boosting revenue and fan interaction. 

EDUCATION 

M.S. Digital Marketing Communications

West Virginia University, Morgantown, WV | Dec. 2021 GPA: 4.0 

B.A. Journalism (Broadcast Emphasis), Minors: Spanish, Sport Management

Marshall University, Huntington, WV | Dec. 2020 GPA: 3.92 (Summa Cum Laude) 

SKILLS & COMPETENCIES 

• Expertise in digital marketing strategy, email campaigns (Oracle Eloqua), digital ads, and fan engagement to drive brand awareness and loyalty. 

• Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, InDesign) for content creation, including design, video, and graphics. 

• Strong communication skills, with experience in broadcast writing, AP Style, press releases, social media strategy, and cross-cultural communications (fluent in Spanish). 

• Skilled in team leadership, multitasking, and collaborating across teams, with expertise in interviewing, videography, sports stats analysis, and live event coverage.